I had an eye-opening experience the other day that I wanted to share with you all. A potential client looked at me and said, "Please don't take away my food. I like the food that I'm eating." It made me realize a profound truth about our relationship with food.
But before we go there, I want to make it clear: I'm not here to take away anyone's food. As adults, we have the power to choose what we eat. My role as a coach and a hypnotist is to help you understand what the food you consume is doing to your body and to assist you in making the changes you want to make.
This interaction got me thinking about how our taste buds have been hijacked by the industrial food industry. In my new video series, I will explore the concept of "front-loading" and how our taste buds have been manipulated. The industrial food industry creates products—yes, I’m using air quotes around "food"—designed to make us eat more, desire more, and buy more. These products are scientifically tested to reach a "bliss point," the perfect balance that keeps us craving more. Remember the old Pringles slogan, "Once you pop, you can't stop"? They weren't lying; it was designed that way.
Processed foods have altered our taste buds. They've become insulated, and sugar-coated. We've built up a tolerance that makes us crave more and more to reach that bliss point. When the client said, "Don't take away my food," I understood the sentiment deeply. It made me ponder how our pleasure from food is often limited to the act of eating itself.
Many of us have lost the connection between how we feel after eating and what we've eaten.
Ideally, there should be harmony between our taste buds and our bodies—a sense that we're eating something that will make us feel good even after we're done.
In my work with clients, I've seen remarkable changes. Their taste buds evolve, and foods they once craved lose their appeal while developing a real taste for others. This shift not only improves their relationship with food but also their relationship with their bodies. It creates a communication where the body signals what it truly needs.
Join me in this series as we journey from enjoying food solely during consumption to experiencing a lasting sense of well-being. This transformation can lead to a healthier, happier relationship with both food and our bodies.
I look forward to sharing this series with you. I'm not sure how many videos, or blog posts, we'll have in the series, but this realization was a significant moment for me, and I'm excited to explore it with you all.
Stay tuned and see you soon!
Joseph Onesta, Type 2 Mentor